Legal Information

High Resolution Design Ltd,  Registered in England no. 9480791 (VAT reg no. 216328327) trading as The London Toy Company. Our postal address is: The London Toy Company, 58-70 Mowbray House, Edgware Way, London, HA8 8DJ

We can be reached via e-mail using the Contact Us form which can be found on our contact page or you can reach us by phone on +44 (0)20 3488 1558.

Visitor to our Web sites

  • Our Web server automatically recognises the consumer's domain name.
  • We collect the domain name and aggregate information on what pages consumers access or visit, but not the e-mail address of visitors to our website.
  • The information we collect is used to improve the content of our web site.


  • We use cookies to record session information, such as items that consumers add to their shopping cart.


  • If you do not want to receive e-mails from us in the future, please let us know by sending us an e-mail at the above address.
  • We never share your email address with other parties.

Postal address

  • If you supply us with your postal address on-line you will only receive the information for which you provided us your address.

Telephone numbers

  • Persons who supply us with their telephone numbers online will only receive telephone contact from us with information regarding orders they have placed online.

Data Retention

  • When you place an order through the site, we will maintain your order information for our recodes unless and until you ask us to delete this information.

Ad Servers

  • We do not partner with or have special relationships with any ad server companies.

Other uses of customer information

  • From time to time, we may use customer information for new, unanticipated uses not previously disclosed in our privacy notice. If our information practices change at some time in the future we will use for these new purposes only data collected from the time of the policy change forward.
  • Customers may prevent their information from being used for purposes other than those for which it was originally collected by sending us e-mail at the above address.
  • Upon request we provide site visitors with access to all information [including proprietary information] that we maintain about them.
  • Consumers can access this information by e-mailing us at the above address.
  • Consumers can have this information corrected by sending us e-mail at the above address.


  • We always use industry-standard encryption technologies when transferring and receiving consumer data exchanged with our site. We have appropriate security measures in place in our physical facilities to protect against the loss, misuse or alteration of information that we have collected from you on our site.
  • If you feel that this site is not following its stated information policy, you may contact us at the above addresses or phone number.

Copyright Notice

  • This website and its content is copyright of High Resolution Design Ltd ©. All rights reserved.
  • Any redistribution or reproduction of part or all of the contents in any form is prohibited other than the following:
    1. you may print or download to a local hard disk extracts for your personal and non-commercial use only
    2. you may copy the content to individual third parties for their personal use, but only if you acknowledge the website as the source of the material
  • You may not, except with our express written permission, distribute or commercially exploit the content. Nor may you transmit it or store it in any other website or other form of electronic retrieval system.

Google Analytics

  • We have implemented the following Google Analytics Advertising features
    • Remarketing with Google Analytics
    • Google Display Network Impression Reporting
    • Google Analytics Demographics and Interest Reporting
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